Article by Baptiste Auffret

November 25, 2024

Affinity insurance, a tool for personalization and customer loyalty.

🚀 In a context where consumers are seeking ever more personalized services, affinity insurance is emerging as an essential lever for customer loyalty and satisfaction.

📱 Solutions such as rapid smartphone repair or coverage for all appliances in a household bring tangible benefits that strengthen the relationship between distributors and insurers.

👏 AI and regulatory developments are simplifying the customer experience and reinforcing the duty to advise. At BNP Paribas Cardif, we support our partners with innovative, simple and effective solutions to make insurance ever more accessible.

L’Argus de l’assurance